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SEO, AEO & GEO

SEO, AEO and GEOStarts With Links You Can’t Buy

Technical SEO is blocking and tackling. The hard part is earning coverage and backlinks from The New York Times, The Wall Street Journal and USA Today, not paid posts on obscure sites. Prism leads with the links, then nails the X’s and O’s.

Included with every linkbuilding and full-service engagement

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84%Of AI citations come from earned media
20,000+Editorial backlinks earned
25,000+Stories placed for clients
25+Years of PR and media relationships

Our Approach

We Lead With the Links. Most Agencies Start With the Software.

Technical SEO can be learned from a tool. Earning a link from The New York Times cannot. That is a PR job, and it is the job Prism has done for 25 years.

The typical SEO agency

  • Starts with a technical audit and a software dashboard
  • Treats links as a commodity to buy in bulk
  • Paid posts, guest posts and link farms on obscure sites
  • Templated outreach sent by junior staff
  • Links Google discounts, or penalizes

Prism PR

  • Starts with the hardest part: editorial coverage and links from top-tier outlets
  • Earned in stories written by journalists at outlets like The New York Times, The Wall Street Journal, USA Today and CNBC
  • Pitched by senior PR executives and former national reporters with real media relationships
  • Data-driven studies that give journalists news worth covering
  • Then nails the technical X’s and O’s

The Three Kinds of Search

SEO, AEO and GEO, Explained

All three reward the same thing: being the brand that trusted publications write about.

SEO: Search Engine Optimization

Ranking in Google’s traditional results. Authoritative editorial backlinks remain one of the strongest signals Google uses to decide who ranks.

AEO: Answer Engine Optimization

Being the answer in Google AI Overviews, featured snippets and voice search, where the response appears before anyone clicks.

GEO: Generative Engine Optimization

Being named and cited when people ask ChatGPT, Gemini, Claude or Perplexity for a recommendation in your category.

Why Links From Top Outlets Win

The Hardest Links Are the Ones That Count

Every SEO agency can run an audit. Very few can get a client into The New York Times.

AI cites the press, not ads

Muck Rack’s analysis of more than 25 million links cited by ChatGPT, Claude and Gemini found that 84% of the sources AI cites are earned media. Just 0.3% come from paid or advertorial content.

Authority cannot be bought

One editorial link from a national outlet carries more weight than hundreds of paid posts on sites no one reads, and it is the link competitors cannot copy.

PR is an art, not a science

Top-tier coverage comes from relationships, news judgment and knowing what a reporter needs. It cannot be automated or taught from a checklist.

Original data gets quoted

Data-driven studies give journalists, and the AI models that read them, specific numbers that trace back to your brand.

The X’s and O’s

Then We Nail the Technical Fundamentals

Blocking and tackling matters, and it is part of every engagement. It is the foundation, not the strategy.

Technical SEO audit

Site speed, crawlability, indexing, redirects and broken links, prioritized by impact.

On-page optimization

Titles, meta descriptions, headings, internal links and Yoast settings tuned for the searches that matter.

Schema and answer-ready content

Structured data and clear FAQ answers that Google AI Overviews and AI assistants can lift and cite.

AI visibility tracking

We track how ChatGPT, Gemini, Claude, Perplexity and Google describe your brand and which sources they cite, against your competitors.

Proven Results

Visibility Results

Thousands of editorial backlinks and national coverage, earned with data-driven studies.

How Social Catfish Became the Go-To Authority on Online Scams

3,862Editorial Backlinks
77.3Average DA
+372%Revenue Growth

Prism turned proprietary scam data and recurring industry studies into a multi-year media engine, securing thousands of high-authority editorial backlinks and helping establish Social Catfish as a nationally recognized authority on online scams.

ReutersCNBCUSA TodayBusiness InsiderTODAYFOX NewsVox
Read the Full Case Study

“Over the last five years, we have been covered in virtually every media outlet in the country. Prism is the best PR agency I have ever worked with.”

David McClellan — Founder, Social Catfish

Editorial Authority That Helped Create Exit-Level Value

1,489Editorial Backlinks
73.9Average DA
AcquiredPortfolio Acquired by Centerfield

Prism developed digital PR and linkbuilding campaigns across a portfolio of affiliate brands using state rankings, national trend reports, proprietary research and expert commentary — generating 1,489 editorial backlinks while strengthening organic visibility, authority and the value of the underlying digital properties.

Read the Full Case Study

135 Backlinks in 30 Days

135Editorial Backlinks in One Month
75.6Average Domain Rating
+27.3%Revenue Growth

Prism turned Names.org’s baby name prediction model into a national forecast and 50 state-by-state stories, each pitched to local newsrooms ahead of the official Social Security Administration release. One data study earned 135 editorial backlinks in a month, grew website traffic 70.4% and lifted revenue 27.3%.

Read the Full Case Study
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FAQ

Frequently Asked Questions

Have a question that is not answered here? Contact Prism PR.

What is the difference between SEO, AEO and GEO?

SEO is ranking in Google’s traditional results. AEO (answer engine optimization) is appearing in direct answers such as Google AI Overviews and featured snippets. GEO (generative engine optimization) is being named and cited by AI assistants such as ChatGPT, Gemini, Claude and Perplexity.

Why lead with links instead of technical SEO?

Technical SEO is necessary, but much of it can be done with software and a plugin like Yoast. Earning editorial links from outlets like The New York Times and USA Today is the hardest part of search visibility and the part that moves rankings and AI citations most. It is a PR job, so we start there and handle the technical fundamentals alongside it.

Do backlinks still matter for AI search?

Yes. AI assistants pull from the same trusted publications that pass authority in Google. Muck Rack found that 84% of the sources cited by ChatGPT, Claude and Gemini are earned media.

What is wrong with paid posts and guest posts?

Paid placements on obscure sites carry little authority, are easy for competitors to copy and can be discounted or penalized by Google. AI assistants almost never cite them: Muck Rack found just 0.3% of AI citations come from paid or advertorial content.

Do you do technical SEO?

Yes. Every engagement includes a technical SEO audit, on-page optimization, schema and answer-ready content, with your web team making any code-level changes. It is the foundation; earned media is the strategy.

Can you guarantee rankings or AI citations?

No one can honestly guarantee them, because Google and the AI companies control their own results. What we control is the coverage and links that earn visibility, and with pay-for-performance linkbuilding you only pay for the links we secure.

How much does it cost?

SEO, AEO and GEO work is included with every engagement. Pay-for-performance linkbuilding starts at $1,999 per study, and full-service PR and linkbuilding starts at $7,500 a month.

Get Started

Get the Links Your Competitors Can’t

Book an intro meeting. We will show you how your brand shows up in Google and ChatGPT today, and the coverage it takes to move it.

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